Mission code name: L.12.12, after the ubiquitous shirt that forms its centrepiece. Charles Fréger was sent by the house of Lacoste on a kind of photographic portrait campaign around France – a voyage across both rural and urban areas, focusing on pursuits reflecting age-old regional cultures (water jousting, Camargue gardians, Breton wrestling) as well as more contemporary phenomena (roller derby, cycle polo, cheerleading).

Beyond the extensive panorama of varied and sometimes unexpected settings, a garment with many faces and uses is revealed.